Advertising Rates on Itchmo

Itchmo is read weekly by tens of thousands of well-informed pet owners who are looking for the latest products, toys, nutrition and services for their pets. In just a few months, we have served up almost a million page views on our blog alone (as of 5/1/2007).

Advertising on Itchmo also means that you support a service that keeps pet owners informed of recall and safety news.

Standard Advertising Rates: (May be higher due to demand)

  • Leaderboard/Banner served at the top of every page: $200 for 50,000 impressions. ($4.00 CPM)
  • Skyscraper served at the side of major pages: $125 for 50,000 impressions. ($2.50 CPM)

Please contact or at 425-444-3766 (between 10 am and 9 pm Pacific time) regarding our traffic numbers and other advertising formats. We can also provide advertising design.

We provide reporting and campaign control through an ad management syste to give you maximum flexibility.

Advertising Policy:

  • Itchmo does not accept advertising for mature content, gambling, puppy mills, or tobacco.
  • We reserve the right to remove any advertising and refund the unused prorated amount.
  • We will not accept direct advertising from any pet food brands that are involved in the recent recalls.
  • We absolutely do not accept payment for articles or posts. All editorial content is independent of advertising.
  • We reserve the right to change this policy at any time without notice.

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