The ASPCA and the National Football League will debut a new anti-cruelty public service announcement featuring Miami Dolphins Jason Taylor. The PSA, produced by NFL Films, is scheduled to begin airing December 22 on NFL Network and ESPN.
In June 2007, the ASPCA and the league announced a collaboration on the development of educational materials to enhance awareness on the proper treatment of animals among players and employees. In addition to educating its players and teams on the importance of caring properly for animals, the league has extended its efforts in this area by partnering with the ASPCA to help raise awareness of animal cruelty across the nation. Featuring Jason Taylor and Bear, his Akita of 11 years, the PSA encourages viewers to help the ASPCA put an end to animal cruelty, and can be viewed at www.fightcruelty.org.
“We applaud the NFL’s commitment to raising awareness of animal cruelty and championing the humane treatment of animals,” said ASPCA President & CEO, Ed Sayres. “In joining our efforts to eradicate animal cruelty, the NFL is sending a strong message to players, fans and the general public — that the mistreatment of animals will not be tolerated and is, in a word, simply unacceptable.”
“Jason is one of many players in the league who shares his home with a pet,” said NFL Commissioner Roger Goodell. “We are pleased to be partnering with one of the most respected animal welfare organizations in the world in support of a cause embraced by so many NFL players — and one that is important to millions of Americans.”