Usually when you get something in the mail about opening a new bank account, the bank tries to entice you with free money or a free microwave. But now, one bank is tugging at the heartstrings of pet owners and tailoring their incentives towards cat and dog lovers.
Huntington National Bank, with branches in Indiana, Ohio, Michigan, Kentucky and West Virginia, has begun a marketing campaign aimed at pet owners to get new customers.
The bank has held “Yappy Hours” events, so pets and pet owners can mingle. During these events, pets can get free vaccinations or microchip implants. There are even free pet portraits by local artists.
Their events in Cleveland and Indianapolis have attracted over 1,000 people and have led to 150 new accounts for the bank.
“Weâ€™re trying to make an emotional connection to things people love,” said Kim Ravenda, Huntingtonâ€™s chief marketing officer. “People have such strong ties to their pets.”
A spokesperson for a local humane society said that the bank is using an effective marketing strategy because pets are members of our families. People will be drawn to and give their business to pet-friendly companies.
Does this mean pets can start opening up checking accounts now? Do they qualify to get a free microwave?
Source: The Columbus Dispatch