Big Dogs, a Santa Barbara based apparel company, is taking a stand against animal abuse.
In September, Big Dogs released four T-shirts with an anti-Michael Vick and anti-animal cruelty theme. After a week and a half, the company sold more than 10,000 shirts in stores and online.
A portion of the proceeds from the new shirts will be given to the Big Dogs Foundation, an organization that donates to animal welfare organizations locally and nationally.
â€œWhen we feel like we can help and make a difference through the graphics on our T-shirts and through the proceeds, weâ€™re happy to take a shot at it,â€ said Mike Walker, Big Dogs vice president of marketing.
Walker said that the company is aware that they may face criticism over the T-shirts.
And Jan Glick, an animal services director, is one critic of these shirts. She said that she will not buy or wear one of the Big Dogs anti-Vick shirts. She said it is not humorous to her and is a very serious topic.
Walker said the shirts were not made to ridicule Vick but to â€œkeep people aware that an abuse is taking place under our noses and keep that issue at the forefront.â€
â€œThere very well may be a subculture that thinks what he did was OK,â€ Walker said. â€œThe more that public awareness pushes public policy and public policy pushes law enforcement, the more we can get these people behind bars.â€
Source: Pacific Coast Business Times
Photo: Big Dogs