Ellen DeGeneres Becomes Owner Of Halo Pet Food Company

HaloHalo, Purely For Pets recently announced that talk show host Ellen DeGeneres has become an owner of the all-natural pet care company. The announcement comes at a time when Halo is expanding its product line and retail presence for its all-natural pet food and pet care products in the U.S. market. The company has expanded distribution with a variety of major retail chains such as Whole Foods and Petco.

“I can’t tell you how honored I am to be a part of a company that believes in treating your pets as well as you treat yourself,” said DeGeneres. “Everything about Halo is great. I’ve been using all of their products long before I decided to invest in the company. I attribute my shiny coat to their all-natural supplements.”

She added, “If you love your pets, you only want the very best for them, and this food is the highest quality. And if you forget to go to the grocery store, you can actually split a can with your dog. If you’re going with the lamb, I’d recommend a nice Pinot.”

“This is a defining moment in the history of Halo,” said Halo President Alan Kerzner. “After more than a year of discussions, we’re delighted to have Ellen join our family, especially at this time of exciting growth. We are a company built on the foundation of providing the best possible care to pets and Ellen wholeheartedly shares our beliefs.”

(Thanks menusux)

60 Responses to “Ellen DeGeneres Becomes Owner Of Halo Pet Food Company”

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  1. LoveMyTabbies says:

    I came here to read about feedback, and its informative to know people’s negative experience, but it would be SOOOOO much more helpful to know what food you feed your cats instead of this one. Please help as I have a very finicky cat who is almost starving himself in lieu of eating the Nutro Natual Choice Indoor Formula. He’ll eat wet & table scraps (though I don’t encourage these), so at least he hasn’t lost his appetite, but just has trouble with the dry he’s been eating for two years.

  2. Jenn says:

    For all of you people who “tried” a bag of cat/dog food on your animals. Did you keep in mind that this brand of food is very high quality and you can’t just switch foods without slowly introducing it into the diet? Most foods require an adjusting period and one bag of food isn’t going to create a miracle for your animal. As a standard when trying new pet foods you should feed it at least a month to get the full effect.
    You need to slowly introduce the food mixing it with your old food for about a week. It would be the same as a human living off ramen noodles for a year then switching to a high fiber, high protein diet without slowly doing it.. It would be a living hell for a week or more.
    Do your research and don’t review it if you haven’t fed it for a long period of time.
    My cat had problems with swollen lips and lymph nodes before going on this diet. His coat was getting thin and dull and he was lethargic half the time and hyperactive half the time. He wasn’t healthy. I switched to the Halo brand Spot’s Stew Indoor Cat Dry Formula and within 3-4 weeks his lips were back to normal, his lymph nodes shrunk and his coat is now a beautiful shiny coat. With results like these how could I ever speak bad of this product?
    My very active Border collie has also had positive results. Before I started feeding her the Adult dry Spot’s stew she ate like a bird, was actually overweight even though I exercise her vigorously at least 4x a week and her coat was dull.
    Now she LOVES to eat, is slim and trim. Her coat and muscles are beautiful looking and her activity level has increased 10x. The old food would last 2 months before I had to buy another bag.. Talk about vitamins and minerals going bad!
    Both my cats and dog’s stool have become small and semi-hard. They don’t go as frequently as they used to so that creates less clean-up time for me.
    Yes it is expensive, but the bag lasts a LONG time because they don’t have to eat as much to get all the nutrients they need. Personally I buy the smaller bags so the ingredients don’t go bad and I can buy a fresh bag within 2-3 weeks.
    I’ll stay with the Halo brand until I have specific evidence that another brand is better. My pets love the taste and are completely healthy.

  3. Jenn says:

    And for all of you who want to feed “human grade” food to your animals.. You’ll never find a food label that states that. The AAFCO does not allow that on the labels. Good luck. If you don’t like the canned food or dry food sold in the stores go back to the original home-made recipe.

  4. Don French says:

    mmmmmm…seems to be Ellen also supported PETA..that makes no sense that she is now part owner of a dog and cat food company..when PETA is bent on making sure none of us owns pets…go to


    come on Ellen..which is it..you are for pets or PETA..or profit and you dont care where you stick your endorsement??

  5. Gail Parker says:

    With Ellen supporting PETA ,not a chance would I buy this food

  6. Heather says:

    I will support anything that Ellen is a part of. She is a good person, who helps anyone that she can. Why would she promote something that would be harmful to any pet/person. Come on! To Janet Chism; What does your comment have anything to do with this website or with Ellen? To Ellen; thank you for what you do.

  7. Brody & Noni says:

    I know Ellen loves her dogs as much as I do mine. I have rescued abused dogs for 12yrs. now, and have kept them myself. My one baby(who is actually the youngest,age 5) has allergies, has been put on a special diet, but seems to be no change. Can you tell me if this is good for him, and if so, which do you suggest? Thank You so much. We Love You Ellen. Brody & Noni

  8. Dawn says:

    I changed my cats over to this food without issue. I didn’t know Ellen D was a part owner and I wouldn’t stop buying something they enjoy because of PETA. Saying something 3 times doesn’t change the quality of the product and if it’s good. I’ll continue to buy it as long as my three housecats enjoy it.

  9. theresa says:

    It makes perfect sense for Ellen to own a Pet Food line. She loves animals and PETA is for the protection of animals. Although I am not a member, I did go to their sight and read their mission statement and other information as to what they stand for and do to help stop animal cruelty.
    I wonder if the people write negatively simply dislike Elen and have absolutely no idea what the food is or isn’t. Personally, I came to this site because I have a diabetic dog and am always looking for food I can feed her, but after reading so much (hate mail), I was disturbed enough to check a few thins out. I would as you all to do the same.
    This is the PETA mission statement:
    People for the Ethical Treatment of Animals (PETA), with more than 2.0 million members and supporters, is the largest animal rights organization in the world.

    PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: on factory farms, in laboratories, in the clothing trade, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of beavers, birds and other “pests,” and the abuse of backyard dogs.

    PETA works through public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaign

  10. GA Musings says:

    I am not a long time user of Halo but have been using it for a little over a year. I was using Merrick before without any issues but after seeing all the hype about Ellen and Halo I decided to give them a try. I had also wanted to try a good quality dry food for my cat as well as I had always fed canned foods. I got some of the canned salmon and the dry salmon to try and my animal LOVED the food. I have been feeding Halo for a little over a year and while I have had less than stellar results with the chicken flavored foods when I tried them, the salmon flavor has been well accepted and have shown good results.

    A couple of weeks ago I purchased a new bag of the salmon dry food for my cat. I poured some in her bowl and as I was zipping the bag back up I looked in saw a big hunk of food stuck together with a bunch of greenish-white mold. I was shocked at what I saw and was almost ill just looking down into the bag at it. Luckily I had noticed this big green ball of danger before my cat had eaten any of the food. This really distressed me especially after feeding this food for over a year with such good results. I contacted the Petco where I bought the food and they told me I would have to contact the manufacturer about the problem. I had contacted them when I first switched over about some questions I had and never received a response so I’m not really expecting one this time either.

    I’m sorry Ellen and Halo, I really liked your products but I can’t take the risk of feeding my beloved pet contaminated food. I care deeply about the safety and well being of my animal and I just can’t take any chances. I have since gone back to my previous brand and am now questioning the wisdom of making the switch in the first place. I tried to fix something that wasn’t broken to begin with and boy did I learn a powerful lesson from it. I do hope you get your contamination issues solved though, the safety of your customers pets really depends on it.

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