Good Housekeeping Recognizes Iams And Eukanuba With Good Housekeeping Seal

Here is a press release from Good Housekeeping and how the magazine awarded Iams and Eukanuba with the Good Housekeeping Seal:

When it comes to assuring consumers about product quality, Iams and Eukanuba always have led the way, providing a money back guarantee to assure pet lovers that their dogs and cats are getting the best nutrition. Now, Good Housekeeping is recognizing Iams and Eukanuba with the Good Housekeeping Seal, a mark of excellence that stands for the Good Housekeeping Institute’s rigorous evaluation process as well as an additional limited warranty against defects.

“Being the only pet food manufacturer to earn the Good Housekeeping Seal is a source of pride for Iams and Eukanuba that we’re happy to offer to our consumers,” said P&G Pet Care general manager Dan Rajczak. “Dogs and cats are important members of our family households, so it’s only right that we provide families with the ultimate assurance that we stand behind our pet food products.”

(Thanks menusux)

47 Responses to “Good Housekeeping Recognizes Iams And Eukanuba With Good Housekeeping Seal”

  1. Pukanuba says:

    “Dogs and cats are important members of our family households, so it’s only right that we provide families with the ultimate assurance that we stand behind our pet food products.”

    Oh, puuuuuullllllllleeeeeeezzzzzzzz…….I think I’m going to be sick.

    I’m sad that Good Housekeeping would put their seal of approval on this stuff. That used to mean something to me. No more.

    I’d sure feel a lot better if I read about all the testing the ingredients & finished product now go through & how safe their food is……somehow I missed that part…..

    “…….as well as an additional limited warranty against defects.”

    WTF?

  2. mainecoonpeg says:

    Good Housekeeping needs to get out of the 19th century.

    I have lost every ounce of respect for those folks.

    It’s been almost a year!!!

    Do they not know?? or care??

    arrrrgh

  3. badgerdog1887 says:

    Did it every occur to them in their “Institute’s rigorous evaluation process” to look at any other pet food companies?

    Why don’t they give their precious Good Housekeeping Seal to Itchmo as the best website to actually do something right in this world.

    Good Housekeeping has lost my trust. Period.

  4. furmom says:

    Good Housekeeping wouldn’t be just supporting their own advertisers, would they? Teeny conflict of interest perhaps?

  5. shibadiva says:

    From the Good Housekeeping site:

    “When you see a product with the Good Housekeeping Seal, you can rest assured that Good Housekeeping stands behind that product, so much so that if you find a Seal-bearing product is defective within two years of purchase, it’s Good Housekeeping who will refund the price paid for the product or replace it.”

    Wonder if they’d pay vet bills too?

  6. Louie W. says:

    Makes you wonder about Good Housekeeping’s “rigorous evaluation process”.

    Perhaps they “evaluated” that if Iams’ and Eukanuba’s sales increase, they’ll buy more advertising.

    The Good Housekeeping seal is just another sales gimick for PF companies to add to their bag of tricks.

  7. anon says:

    Maybe the Good Housekeeping Seal used to mean something but the day, the hour, they put it on Iams and Eukanuba they turned it into trash.

    But think of this, now that Good Housekeeping has revealed themselves to be nothing more than sell outs, do they endorse the PFI too?, that seal will make it easier to spot the products that need to be boycotted.

    Maybe people with unpaid vet bills should ask Good Housekeeping to step up?

  8. Radcliff, Allie, Luna, & Ozzie says:

    The Good Housekeeping folks are aware that plastic is not actually supposed to be in cat and dog food?

  9. Nicole says:

    When a living being eats “defective” food they get sick and/or die. So tell me what good is a replacement product. So they send me 80 cents or whatever it cost to buy a can of this disgusting product that I wouldn’t feed even if he!! froze over and my animal is dead. What exactly am I to do with the 80 cents. I am sure they will also require the receipt, the can, an autopsy and a million other things before I get my 80 cents. This is a sadistic joke. Obviously Iams is gearing up for a comeback and you can bet we will be flooded with commercials about this so called seal of approval. It makes me sick. About as sick as I feel when I see FDA approved and USDA inspected. Yeah. Right. That means something. NOT!!!

  10. furmom says:

    Nicole, not interested in the Iams Lottery? You pay $40 or so for a bag of overpriced food. If your pet dies you get your money back, IF you can provide an unopened bag of the same lot and proof your pet ate it and died from it. You WIN the lottery!

  11. kathy says:

    OMG I’m gonna barf. I guess now we know what the Good Housekeeping Seal is worth don’t we.
    I”m going to write them a nasty letter!

  12. 5CatMom says:

    Please contact Good Housekeeping, and let them know what you think:

    Nathan Christopher, Hearst Magazines
    212-649-2582
    email: nchristopher@hearst.com

  13. kathy says:

    Thanks 5CatMom! I was going to go buy a Good Housekeeping magazine just to get the address!

  14. Poodlluver says:

    Well, there goes every ounce of respect that I’ve ever had for ‘that seal’
    right out the window……

  15. Joan says:

    Good housekeeping seal of approval for rendering plant food. These pet food products that they are endorsing are made with chicken-by-product meal.

    - Joan

  16. Carol says:

    I absolutely hope every pet parent whose pet was made ill or died from either of these foods contacts Good Housekeeping. I would send copies of all the vet bills, a picture of the pet and a narrative of just what he## you went through starting in November of 2006—–especially the pet parents who have been ignored by those companies.
    The seal should be given to those pet food companies who will disclose their manufacturer, disclose exactly what toxins they test for and provide the test results on demand and answer consumers questions quickly and honestly. A money back gurantee certainly does not qualify for any meaningful seal of approval if you ask me!

  17. 2CatMom says:

    Excuse me while I barf.

  18. anon says:

    The editors invite your comments, it is right there on the website, and this certainly deserves comment.

    How do I contact the Editor?
    A.
    We love hearing from you! If you have comments about our features and editorial content, please write to the editors at:

    Good Housekeeping Magazine
    300 West 57th St.
    28th Fl.
    New York, NY 10019.

    Or email us at GHKLetters@hearst.com.

    or by phone at 212-649-2419.

  19. The Lioness says:

    Furmom, that’s exactly what I believe they are doing.

    They carry a lot of P&G ads.

    Do they not know about the cruel animal testing that “Die-ams” does?

    I have not read that magazine in decades, and I never will.

    ~The Lioness

  20. catbird says:

    Bah humbug! Not surprised, though. I have seen the Good Housekeeping seal on some other very shoddy merchandise. It is a meaningless endorsement that the companies probably get by paying a fee to GH.

    Don’t be fooled.

  21. suzeq says:

    i thought i was hallucinating when i saw the headline in Itchmo-those people really have their heads up their asses!!!

  22. D says:

    ok here’s what Goodhouse Keepings own website says about their seal of approval - Since 1909, the Good Housekeeping Seal has been a highly recognized statement of the magazine’s renowned Consumer’s Policy. The Good Housekeeping Consumer’s Policy, published in every issue of the magazine, states that if a product bearing the Seal proves to be defective within two years of purchase, Good Housekeeping will replace the product or refund the purchase price.

    The Seal may be carried only by those products whose ads have been reviewed and accepted for publication in Good Housekeeping.

    So to me this means basically that if you pay to advertise with them, you quality for the good housekeeping seal….seems like you can just buy one -Give me lots of faith in them…..

  23. Steph says:

    This just makes me sick, my dog ate the eukanuba poison food…and now it’s getting the good housekeeping seal of approval?? What?? I think they probably could of picked brands that weren’t in the petfood recall.

    I’ll be sure to send my comments..

  24. anon says:

    Dan the lying spokesperson has the gall to say this?

    “Being the only pet food manufacturer to earn the Good Housekeeping Seal is a source of pride for Iams and Eukanuba that we’re happy to offer to our consumers,” said P&G Pet Care general manager Dan Rajczak. “Dogs and cats are important members of our family households, so it’s only right that we provide families with the ultimate assurance that we stand behind our pet food products.”

    So killing family members is what P&G considers a good thing? Oh yeah, P&G will stand right behind their products, they for sure are not standing up for the victims!

    A “Seal of Approval” that is worth nothing is what they are proud of?
    Sounds about right.

  25. Katie says:

    I can’t believe it! I thought the “seal of approval” meant Good Housekeeping actually tested or requested testing before a product got a seal. Fooled Me!

    Good Housekeeping, Iam’s made my dog sick. Seal of Approval!
    Sending an email now.

    Katie

  26. Rose says:

    Producing melamine tainted food does not deserve a approval and invalidates this approval among readers.

    Good Housekeeping appears to be a Hearst controlled company.

    I think we should boycott all Hearst publications and tell them why:

    Cosmopolitan
    CosmoGIRL!
    Country Living
    Esquire
    Good Housekeeping
    Harper’s BAZAAR
    House Beautiful
    Marie Claire
    O at Home
    O, The Oprah Magazine
    Popular Mechanics
    Quick & Simple
    Redbook
    Seventeen
    SmartMoney
    TEEN
    Town & Country
    Town & Country TRAVEL
    Veranda

  27. Ruth says:

    Gold Seal of Approval: only means IMO: the ok to buy pet food that sicken or killed pets. Have they changed? Has the food improved? Don’t know my pet died.

    They only thing I have seen is the big PR and changing colored bags to sell their crappy food.

    IAMs still has to answer to the allegations of cruelty in animal testing that it wants to bury and come out like a good caring pet food company. No amount of PR is going to hide their dirty secret. Nothing like buying a gold seal to make it all go away.(IMO)

  28. Velvet's Dad says:

    Agree with all the above. I have contacted Good Housekeeping, hope others do same.

  29. anon says:

    There is not Hearst publication I will ever need as much as I needed my pets not to sicken and die from poison the “Award ” winners sold labeled as pet food.

    As much as I needed the pet industry and the vets and the FDA to stand up and help the people and the pets begging in agony for help.

    As much as I needed the truth to be told.

    Since Heart has decided they give awards to liars, then why would I ever need anything but distance from them, certainly they will never see a penny of my money ever again.

    ” With reasonable men I will reason; with humane men I will plea; but to tyrants I will give no quarter, nor waste arguments where they will certainly be lost.”
    William Lloyd Garrison
    US abolitionist & editor (1805 - 1879)

  30. Kaffe says:

    I am going to PROTEST!!! Thanks for the phone number to “Good HouseKeeping” 5CatMom!

    BTW, I am certain that my kitchen will never win the “Good Housekeeping” seal - but I bet you what I produce in that kitchen is far far far safer and healthier than anything Iams and Eukenuba can offer my cats. Hah!

  31. candace says:

    Iams dosent deserve anything! they test on animals! i hate that things like that are overlooked!

  32. judi says:

    The Seal of Approval Can Be Bought
    .
    http://query.nytimes.com/gst/f.....A963958260

    In print advertisements beginning today, Good Housekeeping, published by the Hearst Corporation, asserts that it is “the magazine America trusts” by promoting the Good Housekeeping Institute, the testing center founded in 1900, and the Good Housekeeping seal, awarded to advertisers whose products meet the institute’s standards.

    For instance, last month the Procter & Gamble Company, the nation’s largest advertiser, named Saatchi & Saatchi Advertising in New York, a unit of Cordiant P.L.C., to handle media planning as well as media buying for all women’s magazines. Previously, the various agencies handling P.& G.’s brands planned where to allocate print advertising dollars.

    I will never purchase anything with Good Housekeeping’s Gold Seal Of Approval again. It means nothing!

  33. judi says:

    The Seal of Approval Can Be Bought
    .
    http://query.nytimes.com/gst/f.....A963958260

    In print advertisements beginning today, Good Housekeeping, published by the Hearst Corporation, asserts that it is “the magazine America trusts” by promoting the Good Housekeeping Institute, the testing center founded in 1900, and the Good Housekeeping seal, awarded to advertisers whose products meet the institute’s standards.

    For instance, last month the Procter & Gamble Company, the nation’s largest advertiser, named Saatchi & Saatchi Advertising in New York, a unit of Cordiant P.L.C., to handle media planning as well as media buying for all women’s magazines. Previously, the various agencies handling P.& G.’s brands planned where to allocate print advertising dollars.

    I will never purchase anything with Good Housekeeping’s Gold Seal Of Approval again. It means nothing - It means it was bought!

  34. Robert Davis says:

    I was going to make a comment…..but I will let my eyes roll to the back of my head and speak for me…. “the power of marketing!”

  35. Peace2us says:

    Iam’s and Eukanuba promote healthy pet nutrition??? Let’s see for ourselves:
    THE SCORING METHOD FOR DOG FOOD:
    How to grade your dog’s food: Start with a grade of 100:
    1) For every listing of “by-product” , subtract 10 points
    2) For every non-specific animal source (”meat” or “poultry”, meat, meal
    or
    fat) reference, subtract 10 points
    3) If the food contains BHA, BHT, or ethoxyquin, subtract 10 points
    4) For every grain “mill run” or non-specific grain source, subtract 5
    points
    5) If the same grain ingredient is used 2 or more times in the first
    five
    ingredients (I.e. “ground brown rice”, “brewers rice”, “rice flour” are
    all
    the same grain), subtract 5 points
    6) If the protein sources are not meat meal and there are less than 2
    meats
    in the top 3 ingredients, subtract 3 points
    7) If it contains any artificial colorants, subtract 3 points
    8 ) If it contains ground corn or whole grain corn, subtract 3points
    9) If corn is listed in the top 5 ingredients, subtract 2 more points
    10) If the food contains any animal fat other than fish oil, subtract 2
    points
    11) If lamb is the only animal protein source (unless your dog is
    allergic
    to other protein sources), subtract 2 points
    12) If it contains soy or soybeans, subtract 2 points
    13) If it contains wheat (unless you know that your dog is not allergic
    to
    wheat), subtract 2 points
    14) If it contains beef (unless you know that your dog is not allergic
    to
    beef), subtract 1 point
    15) If it contains salt, subtract 1 point

    Extra Credit:
    1) If any of the meat sources are organic, add 5 points
    2) If the food is endorsed by any major breed group or nutritionist, add
    5
    points
    3) If the food is baked not extruded, add 5 points
    4) If the food contains probiotics, add 3 points
    5) If the food contains fruit, add 3 points
    6) If the food contains vegetables (NOT corn or other grains), add 3
    points
    7) If the animal sources are hormone-free and antibiotic-free, add 2
    points
    8 ) If the food contains barley, add 2 points
    9) If the food contains flax seed oil (not just the seeds), add 2 points
    10) If the food contains oats or oatmeal, add 1 point
    11) If the food contains sunflower oil, add 1 point
    12) For every different specific animal protein source (other than the
    first one; count “chicken” and “chicken meal” as only one protein
    source, but “chicken” and “” as 2 different sources), add 1 point
    13) If it contains glucosamine and chondroitin, add 1 point
    14) If the vegetables have been tested for pesticides and are
    pesticide-free, add 1 point

    Score:
    94-100+ = A 86-93 = B 78-85 = C 70-77 = D 69 and below = F

  36. Peace2us says:

    CON’T:

    Here are some foods that have already been scored.

    Dog Food scores:
    Authority Harvest Baked / Score 116 A+
    Bil-Jac Select / Score 68 F
    Canidae / Score 112 A+
    Chicken Soup Senior / Score 115 A+
    Diamond Maintenance / Score 64 F
    Diamond Lamb Meal & Rice / Score 92 B
    Diamond Large Breed 60+ Formula / Score 99 A
    Van Patten’s Natural Balance Ultra Premium / Score 122 A+
    Van Patten’s Duck and Potato / Score 106 A+
    Foundations / Score 106 A+
    Hund-n-Flocken Adult Dog (lamb) by Solid Gold / Score 93 B
    Iams Lamb Meal & Rice Formula Premium / Score 73 D
    Innova Dog / Score 114 A+
    Innova Evo / Score 114 A+
    Kirkland Signature Chicken, Rice, and Vegetables / Score 110 A+
    Nutrisource Lamb and Rice / Score 87 B
    Nutro Natural Choice Large Breed Puppy / Score 87 B
    Pet Gold Adult with Lamb & Rice / Score 23 F
    ProPlan Natural Turkey & Barley / Score 103 A+
    Purina Beneful / Score 17 F
    Purina Dog / Score 62 F
    Purina Come-n-Get It / Score 16 F
    Royal Canin Bulldog / Score 100 A+
    Royal Canin Natural Blend Adult / Score 106 A+
    Sensible Choice Chicken and Rice / Score 97 A
    Science Diet Advanced Protein Senior 7+ / Score 63 F
    Science Diet for Large Breed Puppies / Score 69 F
    Wellness Super5 Mix Chicken / Score 110 A+
    Wolfking Adult Dog (bison) by Solid Gold / Score 97 A

    IAMs scored a “D”

  37. Peace2us says:

    CONT:

    Here’s the ingredient label for Iams Large Breed Puppy food (taken directly from the Iams website:

    Ingredients
    Chicken, Chicken By-Product Meal, Corn Meal, Ground Whole Grain Sorghum, Corn Grits, Brewers Rice, Dried Beet Pulp, Chicken Meal, Chicken Fat (preserved with mixed Tocopherols, a source of Vitamin E), Fish Meal, Chicken Flavor, Fish Oil (preserved with mixed Tocopherols, a source of Vitamin E), Dried Egg Product, Brewers Dried Yeast, Potassium Chloride, Salt, Caramel, Choline Chloride, Calcium Carbonate, Minerals (Ferrous Sulfate, Zinc Oxide, Manganese Sulfate, Copper Sulfate, Manganous Oxide, Potassium Iodide, Cobalt Carbonate), DL-Methionine, Vitamins (Vitamin E Supplement, Ascorbic Acid, Vitamin A Acetate, Calcium Pantothenate, Biotin, Thiamine Mononitrate (source of vitamin B1), Vitamin B12 Supplement, Niacin, Riboflavin Supplement (source of vitamin B2), Inositol, Pyridoxine Hydrochloride (source of vitamin B6), Vitamin D3 Supplement, Folic Acid), Rosemary Extract.
    ———————————————————–

    Even absent the pet food recall and Iam’s testing on animals, you can see it is not quality nutrition. Look at all the grain fillers and by-product in the first line.

    Good Housekeeping, you should be ashamed.

  38. Sharon says:

    The Good Housekeeping Seal of Approval obviously means nothing and can be bought. I will never buy or read another Hearst publication for the rest of my life. Hope the rest of their clients get the message.

  39. Denise says:

    VELVETS DAD can you post the phone number or address for Good houskeepg? we need to contact and prostest those magazines someone posted and contact them. I am looking for an e-mail and I feed my other pup Mufifn Iams and she is gone now Lymphoma cancer at 7 years old. not blaming the food but who knows. it is loaded with the worst ingredients. My missy will never eat a food that was produced by menu food. I think some of the Iams Eucunaba was made by menu foods. this makes me sick that they would endorse this junk. they got so big they bought there wheat and glutens from china. last time I heard this is a filler rice and wheat glutens and nothing more. it is not good for our dogs and cats and other pets. I don’t trust the goverment now at all with our food. take care everyone and contact Good housekeeping. Denise

  40. Denise says:

    GOODHOUSEKEEPING 300 WEST 57TH STREET, 28TH FLOOR NEW YORK 10019 I AM GOING TO WRITE A LETTER RIGHT NOW. OH CUSTOMER SERVICE/EDITOR. THANKS EVERYONE DENISE

  41. sylvia says:

    Thanks for the email address 5CatMom. I sent my email stating how disappointed I am with that endorsement and telling Hearst I never buy Iams or Eukanuba and will now add the magazine to my” never buy it” list. Really don’t buy it often but have once in a while. Another sad case of money can buy anything including reputations.

  42. Sheila says:

    So, Good Housekeeping has reached such lows, that it now endorses companies that do inhumane testing on animals and produces food that kills our pets? Well, good-bye Good Housekeeping, hope your company can survive without pet owners.

  43. kaefamily says:

    Thanks goodness we don’t subscribe to any of those publications! Internet news is our friend :-)

    How come I don’t hear anything about Pedigee and Trader Joe’s brand of pet food? Where can I get info on those two companies?

  44. Denise says:

    I think Pedigree is made by menu foods though. I am not sur about trader joes’ try googleing. I just googled trader joes pet food and came out with some stuff you should read. a lady was feeding it to her dog and called the company by phone and they denined that menu food was the manufacture. her freind told her that she heard different and then she demanded to know. They sent her back information that they were recalling the food that had been made by menu foods. Pedigree is a menu food also at least I am 90% sure. I would get my babys off that food asap. do your homework and see what you can find. Inova, breeders choice are the ones that the pet store owner where I shop feeds her dogs. I use eagle pack hollistic on my pup the canned chicken and I cook 1/2 of her food. Eagle pack or Breeders choice and Inova can not be found in a grocery store or big box store. you can go on their web sites by googleing them or call them. You can put in your zip code on their web sites and it will tell you where to purchase them. you can call some smaller specialty pet stores they will have it. I will never use a food that was purchased in the grocery store not now. I just found out Eagle pack got bought out so I am watching them closly. take care Denise

  45. Lindz says:

    Who cares about a seal? There’s a lot of good dog food brands out there to choose from and frankly I am getting tired of everyone trashing Eukanuba and Iams. First of all, what gives an organization like PETA any credibility to pass judgements? This is the same organization that goes around college campuses demanding everyone become a vegan. RIDICULOUS!
    Secondly, I have seen a lot of articles on the internet bashing corn and by-products as ingredients in pet foods. However, unless your pet has an allergy to corn, how is corn any worse or ‘less natural” for a dog or cat to eat than rice, barely, sorghum, oats, potatoes etc.? As for the chicken by-products, Iams/Eukanuba clearly state that their chicken by-products include clean, USDA inspected, gizzards and internal organs. There is absolutely NOTHING wrong with that as an ingredient in pet foods. Not only do wild predators eat these so called “by-products” but many PEOPLE also consume them. Iams/Eukanuba also includes whole chicken or lamb as the #1 ingredient in almost all of their formulas now, so by-products are not the only source of animal protein in their foods. Iams/Eukanubas also avoids the use of cancer causing preservative agents and the vitamin K menadione complex, which is more than most commercial pet foods do.
    Of course there are a ton of great quality pet foods out there now a days, with advances in pet nutrition being made every day. However, pet owners need to find what works best for their pet. Also, I strongly suggest that no one falls victim to being suckered into paying $20 for a 5lb. bag of so called “natural” or “holistic” kibble. There is no set legal definition for these terms and the vast majority of these kibbles, while they may be “corn free”, are still filled with various types of grains.

  46. DexKnows says:

    Good point,Lindz.Iams has addressed the problem and reformulated their foods.I dont think there is any cause for concern in feeding Iams to your pet.True,there are a few ingredients that could be better,and I prefer a different order of ingredients on the label.But I would still consider the food satisfactory,certainly better than pedigree and others.I am currently using Iams healthy naturals.So far,the dog likes it and he has not thrown up or become ill.

  47. Vivyan says:

    Denise said: “Pedigree is made by menu foods though”…..Pedigree is made by MARS, Inc. Not Menu foods. If you can google all the other information, couldn’t you have googled to find out who makes Pedigree and it’s also listed on the cans. Not that I would feed it but do your research before you just start speculating on who makes what foods. Do you know that Old Mother Hubbard is the Parent company of Wellness. That Diamond also makes Taste of the Wild and Chicken Soup for the Dog Lovers Soul in Missouri.
    MARS, Inc is the parent company of Nutro Products, Inc. as well. People get all freaked out but it’s the Parent company that has the money to help out with buying the ingredients that go into the finished product. For MARS, Inc. The Nutro line happens to be their high end product (no corn, no by-products, no bht/bha, no dyes), because they already have a list of grocery brands that contain all the crummy stuff. 2009


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