As Valentineâ€™s Day approaches, non-profit Dogs Deserve Better is asking for help from dog lovers and others in an unusual direct mail outreach which pairs Valentines created by schoolchildren with America’s chained dogs.
Dogs Deserve Better, a national rescue and advocacy group dedicated to ending the suffering endured by perpetually chained dogs, annually sends Valentines and coupons for dog treats to chained canines across the country. The group includes a brochure for the dogâ€™s caretakers, explaining why the antiquated practice of chaining dogs for their lives is a form of abuse. The materials encourage people to bring their dogs into the home and family or to find better homes for the animals.
By the end of January, the group is seeking to have 10,000 addresses for perpetually chained dogs. The group also needs volunteers to make the Valentines and requests donations of coupons for dog treats or dog food.
â€œWinter is a critical time to reach out directly to the people who chain their dogs, and what better excuse than Valentineâ€™s Day to send these forgotten animals a little love,â€ says Tammy Grimes, founder and director of the five-year-old non-profit. â€œEvery winter our rescuers see dogs that have frozen in the snow, suffered frostbite, or otherwise endured horrific living conditions because of the longstanding misperception that it is appropriate to chain a dog outside in any kind of weather.â€
â€œThis is the perfect opportunity for people who pass chained dogs every day, or who live next door to these poor animals, but feel powerless to make a difference,â€ continues Grimes. â€œPeople can anonymously provide us with the addresses of these dogs, or perhaps make a batch of Valentines, and we do the rest.â€
Dogs Deserve Better sees success stories every year from its grassroots direct mail campaign. â€œOf course, we get angry calls from people who are mired in habit or tradition and donâ€™t see anything wrong with chaining a dog for 10 or 15 years. However, on the flip side, we always learn of situations where the recipients of our Valentines finally think about the suffering they are causing and either bring the dog inside or find the dog a better home.â€
The creation of the Valentines is an ideal project for schools, scouting troops, and other similar organizations. â€œChildren have a natural affinity for animals and they enjoy making art projects,â€ says Grimes, an artist herself.
Although the practice of 24/7 chaining is pervasive in many parts of the country, especially in rural areas, states and cities have, in recent years, started to pass laws against the practice. California passed a law in 2006 and Texas followed suit in 2007. Pennsylvania, New Jersey, and South Carolina are among the states currently considering laws that would put reasonable limits on how long a dog may be chained outdoors. Hundreds of cities have passed, or are considering, similar legislation.