Lance Armstrong Foundation Claims Pet Collars Infringing On Trademark

BarkstrongThe Lance Armstrong Foundation has filed a lawsuit against Animal Charity Collar Group and its owner Chris Ohman. The foundation is claiming that the animal organization’s pet collars with “BARKSTRONG” and “PURRSTRONG” infringe on Armstrong’s yellow “LIVESTRONG” bracelets.

The Oklahoma based group started selling its cat and dog collars in 2005. They operate a website,, and sell collars through various pet retailers and veterinarians in the Tulsa area. The organization claims to give a portion of their proceeds to animal charities.

In the lawsuit, the Lance Armstrong Foundation said it: “is informed and believes, and on that basis alleges that defendants gave only a small fraction of their revenues to animal charities.”

They also said that Animal Charity Collar Group is a for-profit business. The foundation said the pet collars are likely to “tarnish the distinctive quality” of the LIVESTRONG bracelets and that the foundation has been “irreparably harmed”.

An attorney that is not involved in the case said that he is not surprised that the Armstrong Foundation filed a lawsuit because of the similarities between the collars and the bracelets. He said the Animal Charity Collar Group is “taking his concept and copying it over to another facet of business.”

The foundation is seeking an injunction barring Animal Charity Collar Group from selling any more of the collars, damages for the harm caused the foundation and action to inform its customers or dealers that it is not affiliated with the Armstrong foundation.


Photo: The Smoking Gun

11 Responses to “Lance Armstrong Foundation Claims Pet Collars Infringing On Trademark”

  1. Lynn says:

    Lance Armstrong and legal representation: Get a life.

  2. Anna says:

    Well DUH, the LANCE ARMSTRONG FOUNDATION of AUSTIN, TEXAS has been in ALL SORTS of investigative cross-hairs for many many years… “BIKE BOY” has it in for Pets in a big way doesn’t he, take a look at this:

    Charities That DO Test on Animals

    What a surprise (not!) that the LANCE ARMSTRONG FOUNDATION has it in for people trying to do good by pets…

    I shouldn’t post details here but that foundation name and address comes up on something else that is quite UnAmerican… which is why my files are filled with reference to it… dating back to 2004…

  3. G in INdiana says:

    So is old Lance going to go after Steven Colbert for his WRISTSTRONG skit???
    He needs to seriously get over himself, like NOW.

  4. nora says:

    Years ago, before Lance Armstrong became quite as famous as he is now…I used to ride the bike trail around Town Lake in Austin almost every evening after work and on the weekends. I would see Lance on the bike trails and he was a snotty unfriendly and hostile jerk. Interesting this info would now come to light about funds going to cruel and uneeded animal experiments.

  5. highnote says:

    WEll they don’t say the same thing and they have wrist bands and all sorts of stuff like this so what is the big deal over a collar? If it helps animals out in any way I am for it and Lance can stick it where the sun don’t shine!

  6. Bridgett says:

    Get a life, dude! People who go after charities get bad kharma.

  7. louisa says:

    Big surprise: Lance hangs out with GWB on occasion.And I do not recall him advocating stem cell research. What was Sheryl Crowe thinking???

    Must get that WristStrong bracelet now!!!

  8. Anna says:

    That Lance Armstrong address is co-located with some extremely right wing nasties that link up with the worst of the worst of the politically superfunded neo-nazi’s aka “fascist corporate neo-nazi christian hatemonger” - in my opinion only… thank you - please send all hate mail and lawsuits to me not Ithcmo, and I can do the name trail all the way to Colorado if you want me to Lance, do you “process” that? Lance I’d like you to STOP putting your diseased gonads where OUR pocket book is… and I’d like you to stop experimenting on innocent animals to cure said diseased gonads.

  9. Lynn says:

    Hurray, Anna! You tell him!

  10. Chris says:

    Wow, some serious class on this board. Wow I wish I hadn’t clicked on this link to see what folks are saying, since I’ve really used this site as a source for my dogs nutrition and well being. Pretty disappointing behavior here. “Stop Putting your diseased gonads…” Very classy indeed. Initially I was offended by Lance’s organization’s response before I actually started thinking about it for, I don’t know, 10 seconds. I don’t have an issue with “barkstrong”, but perhaps if they used a different color? That lime green is pretty close to the “livestrong” yellow, which I’m sure is patented. At least colbert had the common sense to go with a red. Or maybe Barkstrong might have ran that by some lawyers or asked for permission? I might be a little protective of my charity’s emblem and main cash source. Anybody stop to think before they just started slamming a guy who has inspired others and accomplished so much? Lance hasn’t put melamine and acetaminophen in the food nor lead in the paint. Some folks need to get a damn grip.

  11. no bark collars says:

    duh… get a life, lance!

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