The Lance Armstrong Foundation has filed a lawsuit against Animal Charity Collar Group and its owner Chris Ohman. The foundation is claiming that the animal organization’s pet collars with “BARKSTRONG” and “PURRSTRONG” infringe on Armstrong’s yellow “LIVESTRONG” bracelets.
The Oklahoma based group started selling its cat and dog collars in 2005. They operate a website, www.barkstrong.net, and sell collars through various pet retailers and veterinarians in the Tulsa area. The organization claims to give a portion of their proceeds to animal charities.
In the lawsuit, the Lance Armstrong Foundation said it: “is informed and believes, and on that basis alleges that defendants gave only a small fraction of their revenues to animal charities.â€
They also said that Animal Charity Collar Group is a for-profit business. The foundation said the pet collars are likely to “tarnish the distinctive quality” of the LIVESTRONG bracelets and that the foundation has been “irreparably harmed”.
An attorney that is not involved in the case said that he is not surprised that the Armstrong Foundation filed a lawsuit because of the similarities between the collars and the bracelets. He said the Animal Charity Collar Group is “taking his concept and copying it over to another facet of business.â€
The foundation is seeking an injunction barring Animal Charity Collar Group from selling any more of the collars, damages for the harm caused the foundation and action to inform its customers or dealers that it is not affiliated with the Armstrong foundation.
Photo: The Smoking Gun