Carol, an Itchmo reader and blogger of Frogdog Blog, sent us information about an incredibly offensive and demeaning advertisement for Exit Urban Shoes.
We have posted the picture below the jump because the picture may be disturbing to some readers.
Here is some information that Carol found if you want to voice your opinion about this horrible ad:
Write to Exit Urban Shoes: firstname.lastname@example.org
More contact methods for Exit Urban:
Phone +32 (0)2 345 08 79
Ogilvy Advertising Press and General Inquiries
Contact Eleanor Mascheroni, Chief Marketing Officer, at email@example.com.
Ogilvy Advertising Media Planning and Implementation
Contact our digital/direct media company, Neo@Ogilvy at firstname.lastname@example.org
UPDATE: The company that ran the ad said they ran the ad once three years ago. Since they received such a negative response to the ad, they pulled the ad. (Thanks Macushla)
As shibadiva said in the comments, “They did pull the ad and apologize to those who wrote at the time. However, it doesn’t hurt to remind the bright-lights at Ogilvy and the client executives that the internet has a certain persistence and this won’t go away any time soon. Their porn versions of the ad weren’t too great either.”
UPDATE 2: Frances, a reader, emailed us this response she received from Ogilvy:
I am responding to your mail about the â€œDobermanâ€ ad for the Belgian Shoe
manufacturer Exit Shoes. This ad was done by our office in Brussels in
2005. It appeared in two local fashion magazines in August 2005. Following
its publication, concerns were raised by people who were offended by the
ad. We immediately removed it from the marketplace, issued a press
statement and apologized to each individual who had expressed their
Ogilvy Brussels published an article about the matter in the two magazines
in which the Exit advertisement had run explaining the story behind the ad.
The article about the â€œDobermanâ€ ad, which appeared in August 2005 in â€˜Elle
Belgiqueâ€™ and â€˜Marie-Claire Belgiqueâ€™, was published in the September issue
of those magazines. The article explains that the dogâ€™s fur, body, paws,
head, muzzle, and teeth, along with the laces and the snow were all
separately photographed, before being digitally mounted, and tweaked.
Pepsi, the leading lady, a wonderful 7-year-old dog, did not suffer at all.
I can only reiterate that Ogilvy regrets that this work caused offence and
offer to you our sincere apologies.
The work is undoubtedly controversial. We are sorry for causing any offence
and for hurting your feelings. It is the job of creative advertising to
generate stand-out and competitive edge advertising for brands. Agencies
will always push at the boundaries, but we recognise that in this instance
the line had been crossed. The debate about what is and is not acceptable
in advertising content predates and will long outlive this particular
incident, but we have learned that the line between acceptability and
giving offence is a thin one and one which must be constantly monitored,
whatever target audience you are trying to reach. In this case, we crossed
that line and we regret it.
We hope that, through this short explanation, we have managed to assuage
your anger and to respond to some of your questions.
Jan Van Aken
CEO Ogilvy Belgium
Source: Frogdog Blog