The wheat gluten recalls have left hordes of pet parents with uncertainty and wondering what they should buy. Many have turned to holistic and/or organic pet food. In fact, sales of organic pet food has almost doubled from $20.6 million in 2004 to over $40 million in 2006. In 2007, it is expected to increase by more than $9 million again. Many independent pet food producers are reporting large up-tick in sales.
We’re curious as to how high 2007 sales will go with the renewed attention on healthier pet foods.