VMG Partners, a private equity firm, announced on Tuesday that they have acquired Waggin’ Train, a maker of pet treats.
Waggin’ Train has operations in Anderson, South Carolina and Corona, California.
Kara Cissell-Roell of VMG, said, “Waggin’ Train appeals to America’s growing population of dog lovers who indulge their canine “family member” with the best treats available. The brand potential of Waggin’ Train is clear when you consider that over 95% of dog owners who have bought Waggin’ Train treats are repeat purchasers of the product. This exceptional Waggin’ Train management team is poised to execute on a number of exciting branding initiatives and new product introductions to expand distribution and brand awareness. We look forward to working with management to help Waggin’ Train achieve its enormous brand potential.”
“VMG Partners continues to identify exceptional, high growth companies with seasoned management teams within targeted consumer industries. The pet sector in particular is experiencing explosive growth driven by key demographic trends,” said Mike Mauze of VMG Partners. “Our disciplined approach, relationships with management and founders and our unique branding support resources have allowed us to invest in over-performing, high-quality companies with substantial upside potential like Waggin’ Train. Despite this relatively challenging private equity environment, VMG Partners is pleased to have completed three recent transactions and we look forward to utilizing the skills of our experienced team to build strong companies that will yield exceptional value for our investors.”