NBC Universal and Procter & Gamble, the company that makes Iams and Eukanuba, have teamed up together to create pet website, Petside.com.
The site has pet information including medical advice, tips, videos, and you can set up a social networking profile to meet other pet owners.
Let’s cut to the chase of why, in my opinion, this site was most likely created. Money. The site is focused on getting advertisers and attracting consumers to the advertisers.
NBC and P&G said they would share the advertising revenue, and both companies have already used the site to market their own products and services. For the few minutes while I checked out the site, at least four Iams ads flashed at me.
But don’t worry, Petside will not discriminate against any advertiser. They will be open to any advertiser even if they are companies with products that compete with P&G.
â€œKeeping it narrowly defined as a Procter thing would not let it acknowledge its potential,â€ said Jim Stengel, the global marketing officer of Procter & Gamble. â€œIt can make a bigger splash and a bigger difference if itâ€™s bigger and if itâ€™s more inclusive.â€
(You mean a bigger bottom line and profits. So, P&G will sell out to anyone just to make more money. Does this mean you’ll let Menu Foods advertise on the site?)
P&G and NBC executives said they think petside.com will draw the sort of consumers whom advertisers want to reach.
â€œThereâ€™s a lot of content and e-commerce about pets, but itâ€™s all fragmented,â€ said Stengel. â€œWe thought there was a big service opportunity to put it all in one place.â€
Source: New York Times