Procter & Gamble Feeling Effects From Pet Food Recall


Procter & Gamble, the company that makes Iams and Eukanuba, admits they have been greatly affected by the massive pet food recalls.

“Unfortunately, even though those wet and semi-moist products are a small, less than 10% of our product line, we frankly got hit pretty hard,” P&G Chairman-CEO A.G. Lafley said on a conference call.

Market share for Iams’ wet pet food sector has dropped to 1.1% in the four weeks ended July 14 from 3.9% in the four-week period before the recalls.

Even P&G’s shares in the dry pet food market have also been down since the recall. The shares are running one to one and a half share points lower since the four weeks ended February 24, the last period unaffected by the pet food recalls.

The losses combine to more than $20 million in sales since the recalls and around $70 million in annual sales if this continues.

Source: Advertising Age

(Thanks Gail)

33 Responses to “Procter & Gamble Feeling Effects From Pet Food Recall”

  1. E. Hamilton says:

    No P&G, it was the PETS who died and the pet parents who are suffering every day who GOT HIT HARD and don’t you forget it!!
    You sold poison labeled as premium pet food to people who trusted you and what you sold KILLED. This aint all about you P&G , it IS all about what you did to our pets and then to us. FOR MONTHS!!
    This self stroking press stuff is WHY you are losing money.
    And 70 million is a low estimate because_ I _am out to cost your company 100 million-this year.
    How much P&G loses NEXT year depends on how long it takes P&G to get with the program and start making changes.

    NOT ONE FREAKING word about all the death and suffering! JERKS. Maybe I need to think BIGGER.

    This is proof that we need to step up the boycotts, because they are working and if the pet food companies STILL don’t get it then I am happy to keep up the pressure until they DO!

  2. Anonymous says:

    I AM So pleased to hear this news!!!

  3. Bridgett says:

    Getting what they deserve.

  4. Krista says:

    To the killers of Procter & Gamble:

    I am overjoyed to see the dust settling upon your pet food products in the store… and I take great pleasure when I pick up any product, check to see if it is P&G and put it right back on the shelf. I also take great pleasure in “spreading the word”..

    I buried one cat and have another terminal with CRF… I will NEVER FORGIVE OR FORGET!!! — NEVER!!!!!!!

    I am estatic to see it hurt your freaking greedy bottom line, and hope that it continues..

    DISCLAIMER: I am proud to announce that this is all in my opinion and will give you nothing more to attack my family..

  5. nora says:

    Iams phony adds sicken me. When I see stores that carry Iams I know that it is a store who is also greedy and sees the cusotmers and public it serves as ignorant and gullible and not worth quality products.

  6. E. Hamilton says:

    Krista says:
    August 23rd, 2007 at 12:02 pm

    Sorry to hear of your suffering, you and your pets, I am familiar with your pain, intimately familiar.

    How many terminal with renal failure cats are there being treated for the effects of the poison?
    How many damaged for life?

    Is anyone counting?

    How many MORE CRF patients are still surviving? It would be easy enough to count and confirm those numbers and I wonder if that needs to be the next big push?
    Get the longterm care paid for by the poisoners and a good count of the staggering costs in MONEY that the pet parents have paid.

    THAT figure would be unstoppable news!
    And a mighty handy hammer to have in hand for the legal battles to come.

  7. Pukanuba says:

    “Unfortunately, even though those wet and semi-moist products are a small, less than 10% of our product line, we frankly got hit pretty hard,” P&G Chairman-CEO A.G. Lafley said on a conference call.”

    I can’t believe this a****** had the audacity to say “WE GOT HIT PRETTY HARD”. I haven’t heard a word out of him or any other suit from the PF companies about how sorry they are for the hit on the pet parents who have lost their babies or are still fighting to keep them alive. How insensitive can you get? Still worried about nothing more than your friggin profit. Well, bucko, it’s only just begun. Like E said, maybe 70 mil for the year isn’t enough, let’s shoot for 100 mil. If you can’t be man enough to stand up & take responsibility for what your company did, then you deserve to lose everything, including your big fat (unearned) bonus.

    Go to hell……we don’t care about you any more than you cared about your customers who unknowingly fed your poison to their innocent little fur babies. You should be ashamed of yourself.

  8. Takami826 says:

    Frak P&G right up the arse. They are shoving their crap at every pet store with free this free that and guess what? they can’t GIVE it away in most places. And when you try to buy something else, the box pet store employees still push Eukapuka and Sliams. bleh. I told them they couldn’t PAY me to take that crap. i hope they tank

  9. Katie says:

    P&G, I could care less about you and your profits. Did you care about the sick and dying pets?? NO! It is always about the profit and loss statement, greed. Not once have you or any member of the PFI stood up and accepted blame for not being interested in what you produce or sell. Now you pay the price of not testing product, not checking up on contractors, not caring who your middlemen are. You decieved your customers. You lied to your customers. And, you don’t understand or know why your profits are down! You can’t possibly be that stupid.


  10. Anonymous says:

    karma’s a bitch ain’t it?

  11. pat says:

    oh boo-hoo P&G. i agree with everyone here. take a nanosecond while you’re wringing your hands over your profits to remember the animals who died in agony and the people who grieve for them. remember too all of the animals that still suffer with daily sub-q fluids and the regimen of drugs and treatments to prop up for their wrecked renal systems, and the people who pay for and administer those treatments. i’m delighted to hear that you’re taking a hit, and if i can contribute to your financial woes, i will happily do so.

    none of these pet food manufacturers seem to get that they wouldn’t be having these problems if they’d only stepped up, admitted what they’d done, fixed it *for real*, apologized and made an earnest attempt to help those who’ve been hurt by their actions. apparently they’ll never get it. and that means they’ll never get my money. never.

  12. E. Hamilton says:

    Being the semi sweet old lady that I am, I am MORE than willing to give karma a hand!

    100 million in lost revenue for P&G this year is the goal and the goal next year?
    Depends on how many more insulting remarks are made by clueless, tactless P&G spokesidjits.

    Then do MORE for the interest on the pain and suffering.

  13. Anonymous says:

    Believe it or not, there are still ‘intelligent’ petowners out there who still buy the worst kind of petfoodindustry poop on the shelves — because it is cheap and because they think companies are good guys - and because their animals have, so far, not been [visibly] injured. And because they do not have the facts about what’s in petfood.

    There are lots of people like this. Companies are betting on it.

    We’re betting our stories and our factual information will convince those people to save their pets lives before it’s too late.


  14. llp says:

    I too am saddened that so many families suffered and are still suffering the loss or illness of their pets. My own 2 yr. old dog is doing much better now on home cooked after being poisioned. She ate Eukaneuba all her life, then a recalled treat. I make her treats now too. I will never trust commercial pet food of any kind again, either with her or any other dog I am responsible for in the future. For those who seem to have no concern except for their bottom line, the same principal holds true for them. We will reap what we sow. I will not be saddled with anger or bitterness over their greedy decisions, but will be forever grateful and thankful for this website and the people who cared enough to warn and share information, which saved lives and helped others through a horrible, stressful situation that should never have heppened and I hope to God will never happen again. I for one have learned that feeding commercial pet food is a chance I can never take. May God comfort all in ways only He can do who have lost their beloved pets and family members.

  15. Jenny Bark says:

    Good I am happy about this news from pg, but it is not enough. I just read the story about Quinn & boy am I mad. When I find out that someone uses Eukanuba or Iams I give then a copy of the FDA warning letter on Chromium Picolinate, tell them about by-products and either lend or give them a copy of Food Pets Die For by Ann N. Martin. I will now give then a copy of Quinn’s story too. Good people do not want to feed their babies garbage. This I do this to honor my Misty & Roxy and because my boy who is full of tumors at 8 yrs old. I will do everything in my power to be as wonderful to p&g and NB as they have been to my babies and us. I have only had 1 family who continued to feed p&g after reading my papers and Ann’s book. Lets all see what we can do for the next quarter.

  16. E. Hamilton says:

    And looky here, the SYMPTOMS of the poisoning finally mentioned,…

    5 FREAKING MONTHS TOO LATE and NOT on national TV where it should have been and NO mention of the hideous cost already paid and, you know, just too damned little too damned late to make much of an impression.

    Ah, the smell of karma in the morning, I love it so, reminds me of hypocrites twisting slowly in the wind.

    I saw this and it made me consider something.
    How much money does JUST the kidney function test for an animal exposed to the poison cost? Just that ONE test- say 100 bucks,times how many pets have been tested?= very big bucks for the Vets, is it enough money that could justify how the vets betrayed us?

    I have to go run some numbers!

  17. Jenny Bark says:

    E.Hamilton, page already not found.

  18. E. Hamilton says:


  19. Anonymous says:

    Well done Jenny.

  20. Anonymous says:

    way to go llp

  21. Anonymous says:

    E. Hamilton, you are a force! I lost one and what I learned fuelled several years of involvement, getting the word out. Losing 4 would have done me in. My hat’s off to you lady.

  22. E. Hamilton says:

    PLEASE, go read the post about MrsP and the fabulous news and GO CALL RADIO TALK SHOWS!!

    You have something to say, right?
    People WANT the truth.

  23. Ruth says:

    IMO:It’s certainly nice to hear that P&G is hurting in profits. But I haven’t heard the CEO even say he’s sorry about all the sick and dead pets. All he and the rest of P&G care about is their greedy pockets. Does this mean they didn’t get a big bonus?

    It doesn’t make me feel any better though, I would rather have my little dog back where she belongs not buried in my backyard.

    I hope people will continue to BOYCOTT and spead the word on how their pet food has poisoned pets.

    IAMs new bag of dry dog food isn’t fooling anyone its still crap in a new brown bag. And that will always be IMO.

  24. Mia says:

    Hitting them in the pocketbook is all they understand. I never bought IAMS and continue to tell people all about companies like P&G.

  25. mittens says:

    the one time i bought their product many years ago my cats wouldnt eat it and no way id buy it now but ive noticed the last 3 times i went to the market all the IAMs was either on sale or marked 50% off for clearance. and this was the dry crap.

    and like others i noticed the new bags-i thought, the audacity of these tools-they think the consumer is completely stupid. like putting ted bundy in a french maid’s outfit and thinking-yes no one will think of him as a killer now….

    they all have some ’splainin’ to do not more poor mouth whinging about their profits. oh boo blanking hoo. let’s break out the hankies over the loss of some a-holes bonus this year. some people who can ill afford it are swimming in vet bills and grief because of your poisoned product.

    prove what happened, cough up some money and apologize. prove you test your product and find it free of whatever you stuffed in there in the first place or just shut the f up. come clean or go away.

  26. Trudy Jackson says:

    Gee, what a shame. I only lost 4 cats and all the money i had is going to the vet. Let’s just keep up the Boycott, every P&G product ever made. They think they’ve seen something now? Wait until it gets worse.

  27. momkat says:

    Maybe hitting them in their ‘pocketbooks’ will make them do a little better with their quality control and testing in the future.
    This whole mess should never have happened.

  28. elliott says:

    one goin’ down, many more to go!! Let’s see Hills take it in the pants.

  29. Diane says:

    “How much money does JUST the kidney function test for an animal exposed to the poison cost? Just that ONE test- say 100 bucks,times how many pets have been tested?= very big bucks for the Vets, is it enough money that could justify how the vets betrayed us?”

    I had my cat’s kidney function tested about two weeks after the recall was announced because she ate those Iams and Nutro packets almost every night. It’s only by the grace of God that she’s fine. I think the tests cost between $90.00-$100.00.

    Incidentally, the vet told me I was overreacting because only 16 pets had died. We now see another vet.

  30. Pukanuba says:


    “prove what happened, cough up some money and apologize. prove you test your product and find it free of whatever you stuffed in there in the first place or just shut the f up. come clean or go away.”

    Love it, love it, love it……you are dead on…….

  31. Malachi S. says:

    I hate to be the rainer on everyone’s parade, but P & G does not make their own pet food. Not only that, but the same company that produces Pukenuba and Slimes produces all dry, moist and semi moist pet foods. I know this because I used to work for one of the companies.
    They make all Purina pet foods, the Wal Mart brand pet food, you name it, they make it. And a lot of it is made right there in the good old US of A. Check out Doan’s just west of Joplin, MO, on the MO/KS line.

  32. semi moist cat food brands | says:

    […] to … the regular dry food, in the long run they are no more expensive than brands … Procter & Gamble Feeling Effects From Pet Food Recall | Itchmo … Aug 23, 2007 … €?Unfortunately, even though those wet and semi-moist products are a small […]

  33. Caroline Seymour says:

    Dear all.

    Mistakes happen! get over it there are lot worse companies!

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