Recall Spurs Big Growth in Super Premium Pet Food

Newsweek writes about the growth of one pet food maker as a result of the “great pet-food scare of 2007.” And wonders if this market shift towards super-premium food makers is a fad or a longer trend.

14 Responses to “Recall Spurs Big Growth in Super Premium Pet Food”

  1. Steve says:

    “We’re not making dog food,” says Morris. “We’re making human food for our dogs.”

    Morris. You understand your obligations?
    http://tinyurl.com/2lbjbs

  2. me says:

    could this news story have anymore WRONG and outdated information in it? It states that food is tainted with rat poison…as well as only 16 animals have lost their lives…

  3. Steve says:

    Buyer Beware~ Marketing Hype

  4. e wem says:

    I want to trust it but they said the name ‘Walmart’.

    Walmart premium dry cat food blocked my cat’s urinary tract a couple years ago

    I put more trust in Krogers, which is trying hard to find replacement pet foods.

  5. JanC says:

    I believe the “better” PF will find a surge in sales & I hope the large sucky PF companies see their sales plummet. There isn’t a corporation out there that deserves it any more than these big companies run by aliens……sorry, non-humans just isn’t quite strong enough for what I think these money-grubbing execs are. They don’t care about people or animals. Bet me they don’t feed their s**t to their family pets.

    My only hope is that as these small PF companies see their sales rise, they don’t start to get sloppy trying to push more food out for sale. Right now I feel they are the only way to go (in addition to home cooking, at least for me). Also leaning towards anything that is not chicken based……but I do like to switch around & there aren’t a lot of those. I guess lamb & beef will have to be the meats of choice for a while. My dog loves chicken livers but those are out for now.

    I guess if lamb is good enough for W & the Queen, it’s good enough for my dog. I’d like to see the lists of safe pet food that W has for his dogs…..too bad he won’t share.

  6. JanC says:

    One other thing…..one time, many moons ago, I decided to give my Lab a special treat…..so I bought some Ol Roy pouches from Wal-Mart. I gave her the first one with her dry food…..as fast as it went down, it came up. The rest went back & I got my money back. Never used that brand again. Told me all I needed to know about their brand of dog food. I really wasn’t surprised that most Ol Roy products were recalled. Buyer beware.

  7. pat says:

    i find it interesting that the bulk of the news about the contaminated food basically talks about the economics of it. i find it interesting that many press releases issued by pet food companies are directed to business and financial editors. i find it interesting that “buyer beware” is being applied to any food product in what is supposed to be a civilized world. there was a time when owning a pet was not something that required research. it was not an intellectual exercise… it was simply a fellow feeling between a human and an animal companion. i find it all interesting, and very depressing. this is what we’ve come to. pretty much blows any theory that man is evolving right out of the water.

  8. Steve says:

    It’s whats for dinner

    http://tinyurl.com/2vun24

  9. susanUnPC says:

    Ugh. He used to be head of marketing for Meow Mix, another of the junk foods, just like Fruit Loops, loaded with carbs and low-quality protein from cheap grains that destroy the health of cats, which are obligate carnivores.

    Why didn’t Newsweek feature some of the truly small organic and no-grain companies that are also enjoying a surge in sales? That’s a story I’d love to read.

    (Susan answers self: Because this guy’s proximity to “big business” and his emphasis on marketing interested them more.)

    “What gives FreshPet a leg up, as it were, in the marketplace: its price.” And why — oh why — would it be cheaper? It surely couldn’t be because he cuts corners on the quality of meat he buys.

  10. 4lgdfriend says:

    http://tinyurl.com/2kxn96
    “….Anyone buying a dog food marked “pure beef” would assume the beef content to be close to 100%. They would be wrong. To qualify as “pure”, the food needs to contain only 65% beef. The rest is fat, starch and additives. A food promising “beef flavour” has less than 4% beef, “with beef” at least 4%, “high in beef” means 14%, and “beef dinner” is 26%.
    “They may seem low percentages but these are globalised definitions,” says Hundley. “The SA industry is following standards set in the rest of the world.”

  11. Sylvia says:

    Anyone bought meat lately, especially beef? How could he be making this stuff for 60 cents a pound???

  12. Kathy Thompson says:

    Chicken like that Steve is only one reason why I don’t eat that crap and haven’t for nearly 15 years.

    As for Morris selling beef for 60 cents /pound—well I suppose if he buys a large enough quantity, and sells massive quantities, and is not a greedy s.o.b. , content to make enough money but having no interest in making way too much money—–I can see it. But I don’t put much faith in all those things being true. Does he feed it to his dogs?????Can we watch.
    Have I lost all faith in most of humanity???? YES I HAVE1

  13. Cynthia says:

    It still looks like processed food to me. Would you eat it? I will continue to make my oun pet food.

  14. K says:

    You said it, pat; reading all the material out there about this whole fiasco seems to indicate that what it’s really all about is money, and the financial losses to the pet food companies involved, not the suffering and dying pets, not the lost companionship, not the pet owners frightened to feed their pets, just the money, and how hard the shareholders are going to be hit. It’s stomach-turning to say the least.


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