One reporter for the Washington Post writes about the rising importance of pets in the American family and how a recall of 99-cent cans opened his eyes to the industry’s practices. A highlight below:
A 99-cent unit of “cuts and gravy” is the signal product of global industrialized food, where nothing is wasted, a brutal efficiency rules and ingredients are assembled from a relentlessly competitive international marketplace. There is no accident in a can of dog food. Just the opposite. The contents have been supplemented and fortified for nutritional, mineral and vitamin balance, the foods precisely engineered for smell, texture and palatability.
More highlights after the jump.
From The Washington Post:
In the weeks since March 16, more than 100 dog and cat foods have been yanked. The recalls center on an outfit called Menu Foods and its plant in Kansas, and trust me, consumers were very surprised when they learned that Menu Foods makes din-din sold under dozens of pet food names, from the cheap generic store labels to the fancy “premium” offerings.
The recalls are unprecedented. There never has been anything as extensive before for animal or human foods. While the volume — 60 million cans and counting — is sizable, what is remarkable is the number of pet food makers involved. It’s almost all of them.
I propose that this is a rather big deal. The blogosphere is howling, and at dog parks everywhere, the food recalls and the response of the industry and government is Topic A.